Albert EINSTEIN, Alby to his close friends, used to say
"Logic will take you from point A to point B,
Imagination will take you
ABSOLUTELY EVERYWHERE"
Imagination will take you
Passionate about technology since childhood, I developed an early interest in IT, marketing, and the automotive industry. After outstanding studies in mechanical engineering (State Engineer, then a postgraduate degree in advanced mechanics) at the University of Science and Technology HB, I taught for two years alongside my research work. I completed my academic journey with a Master II degree in the form of an MBA in Digital Economy and Digital Transformation at a major European communication school (EFAP Paris).
In 2013, I embarked on entrepreneurship and founded the MUST Communication agency, which I grew to employ 34 team members and support major companies, particularly in the automotive, finance, and energy sectors, with their marketing and communication strategies, digital transformations, and business development strategies.
Academic Background & Certifications
Pluridisciplinaire, j'ai suivi des études d'ingénieur et magistère en Génie Mécanique ainsi qu'un MASTER II, MBA en Économie Numérique & Digital Transformation, complétées par des International Certifications octroyées par un ministère européen de l'enseignement supérieur.
Professional Experience
After serving as a Senior Expert & Consultant in Marketing and Digital Transformation, leading two companies including a 360° communication agency, with major Algerian companies and multinationals as clients, I also became a board member of one of the largest Algerian public works companies... Today, I aspire to a new GOAL: to join a major Algerian company and contribute to its local and especially international development.
More than Twenty (20) Years of Experience! (in 2025)
Throughout my career, I have had the honor and pleasure, but above all, the trust of my clients, to support them in their marketing strategies and digital transformations. These experiences, although different and unique to each client, still shared a common goal: the development of the company or the product. Whether in an agency, within a company, or as a freelancer, I have always committed myself in the same way while personally ensuring the completion and success of every stage of the project. If I had to mention a few remarkable collaborations throughout my career, I would cite:
Djezzy
OTA (Optimum Telecom Algeria) - Algerian telecommunications operator (100%).
KIA Al Djazaïr
Member of the Hyundai-Kia Group, globally recognized for its innovative vehicles and rapid expansion.
Volkswagen
Globally known manufacturer and one of the world’s largest automotive groups.
Hyundai Truck and Bus
Subsidiary of Hyundai-Kia, specializing in the production and marketing of trucks and buses.
Global Group Algérie
Major industrial player with more than 20 subsidiaries, including KIA Al Djazaïr, Hyundai T & B, and automotive assembly plants.
CIAR Algérie
Algeria’s leading non-life insurance company, 100% privately owned and recognized for its tailored solutions.
Macirvie Algérie
The leading private personal insurance company, 100% Algerian and recognized for its continuous innovation.
Banque Nationale d'Algérie
The country’s oldest public commercial bank, offering a wide range of banking services.
CNEP-Banque
Algerian public bank specializing in household savings collection and housing finance.
Arab Leasing Corporation
The first leasing company established in Algeria to finance local businesses.
RATP Al Djazaïr (EMA)
Partnered with EMA for the construction, implementation, and maintenance of metro lines.
Brenntag Algérie
Algerian subsidiary of Brenntag, the global leader in the distribution of chemicals and ingredients.
British Petroleum Algérie
BP Algeria was a major player in the energy sector for more than 30 years.
Vecopharm
Algerian group active in the production, distribution, import, and export of pharmaceutical products.
Cristor Algérie
Algerian brand specializing in electronics and home appliances, now owned by Condor Algeria.
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